A group of geeks aimed to find out whether running cheap vodka through a brita water filter would make it drinkable. They claim after several passes through the filter the cheap vodka surpassed the premium Ketel One in drinkability tests. I think they should have done the test 'double blind' although drinking Vladmir Vodka probably could make you go blind anyways . . . ;-)

• http://www.ohmygoditburns.com/