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Mayo Association League Football

Guide lines for Public Relations

Guidelines for Public Relations Officers

1. Compelling a report for submission to a newspaper or radio station. Keep it short and to the point. Three to four paragraphs are sufficient. The two most important facts are the scoreline and scorers. Indicate approximately when the goals were scored. Highlight a player who had a particularly outstanding game. Include a list of the team and substitutes used. Very good Public relations officers will also include a list of opposing team and substitutes used. However that would not be necessary if every club P.R.O. did her/his job.

2. How to send your report to the local media. The most suitable way of sending reports to the local media is by FAX. The reports should be faxed through on a Sunday night or early Monday morning to ensure publication in the local newspapers. As far as MWR fm is concerned, reports should be faxed or rang through immediately after the match on Sunday. In the case of Saturday or midweek matches reports should be faxed through to MWRfm in time for the 8.50 a.m. sports news the following morning. Castlebar Community Radio have a sport shows on Saturday and Sunday from 12.30 to 2.00 p.m. . P.R.O.’s should should also send reports to them and make themselves available for interviews. Reports should be typed or be in clear block letters. Always place name of P.R.O. at bottom of report with accompanying telephone number to facilitate a reporter wishing to seek more details. The name of the reporter, to which the fax is being sent, should also be placed at the top of the report in big, block letters. That will ensure the right person gets it. Clubs with e-mail facilities should e-mail their report to the local newspapers.

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