Click to Visit
[ Post Follow-Up ] [ Castlebar Nostalgia Board ] [ Disclaimer ] [NB Refresh for current version]

Re: 99's

Posted by jarlath cunningham on June 03, 2009 at 15:54:10:

In Reply to: Re: 99's posted by Brian Hoban on June 03, 2009 at 08:40:46:

99 Flake
From Wikipedia, the free encyclopedia
Jump to: navigation, search
This article needs additional citations for verification.
Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (July 2008)

A 99 Flake (now Flake99) can refer to an ice cream cone with a Cadbury Flake chocolate bar inserted in it; a specially produced Flake bar for this purpose; or a wrapped ice cream cone product marketed by Cadbury. It was originally designed to be a cuboid, and fit into a wafer. It was later adapted for a cone.

Contents [hide]
1 99 ice cream
2 Cadbury 99 Flake bar
3 Name
4 References
5 External links

[edit] 99 ice cream

KLF Communications' advert for "Justified and Ancient", with a quote from the lyrics: "They travel the world in their ice cream van, they've voyaged to the bottom of time. They've been to the place where the Mu-Mu mate, and the children still cry 'Mine's a 99!'"A 99 Flake ice cream, or more commonly 99, is an ice cream cone (known as a frozen dairy platform in the trade), usually made with Soft serve ice cream, rather than scooped ice cream, into which a Flake bar has been inserted, typically at an acute angle to the cone. The ice cream is usually vanilla flavoured, although this can vary. Chocolate 99 flakes are seldom found for example. They are traditionally sold by ice cream vans and parlours and are a typical summer holiday memory for most British and Irish people. Variations include a 99 with two flakes - often referred to as a double 99 - and a 99 with strawberry or raspberry topping sauce, sometimes known as Monkey's Blood.

There are many references to 99s in British pop culture. Notably, the pop-electronica duo The KLF used ice cream van iconography and included the phrase "Make mine a 99" in their 1991 single version of Justified and Ancient. An Eastenders episode in March 2008 also saw one of the major characters scream "get off my 99, you flake stealing nonce!".[citation needed]

For a long period of time in the 1990s, many ice cream stands sold Flake 99s for the appropriate sum of 99 pence.

The ice cream vans often play lively music, attracting children in the area. Many vans are found with "mind the children" signs on the back to minimise accidents.

[edit] Cadbury 99 Flake bar
In 1930, Cadbury started producing a smaller version of the standard Flake bar especially for ice cream cones. These were marketed under the name 99 Flake and sold loose in boxes rather than individually wrapped like the traditional Flake.

[edit] Name
The origins of the name are uncertain. One claim is that the '99' was coined in Portobello, Scotland, in 1922, by the Arcari family, who owned a well known ice cream shop there. They sold ice-creams with half a large 'Flake' inserted in the top, and reputedly gave it the name simply because the shop was sited at 99 High Street. The idea spread locally, then further afield.

Another possibility is that it was named by Italian ice-cream sellers (many of whom hailed from mountainous areas in the Veneto, Trentino, Bellunese and Friuli) in honour of the final wave of conscripts from the First World War, born in 1899 and referred to as "i Ragazzi del 99" - the Boys of '99. They were held in such high esteem that some streets in Italy were named in honour of them. The chocolate flake may have reminded them of the Alpine Regiment's hat, with a long dark feather cocked at an angle.

Another suggestion is that the initials of "Ice Cream", IC, form the Roman numerals for 99 (being 100 - 1). In practice, the number 99 is not written like this but as XCIX. It could be that the name was coined by someone who either did not know this or ignored it.

One more explanation suggests that the original length of the flake chocolate bar was 99mm, but this is an unlikely explanation as the chocolate bar preceded the introduction of the metric system to the UK.

The ice cream manufacturer Askey's first established a cone called "99". As people ordered this, "99 with a flake" would have been shortened over the years to "99 flake".

It has also been suggested that a Chinese ice-cream seller in the 1920s was approached by a group of British Deaf, who asked for extra chocolate with a doubled sign of a hooked finger. The Chinese seller, not certain what to call the chocolate flake, interpreted this sign as the number 99.

The Cadbury's website says that the reason behind the Flake being called a 99 has been "lost in the mists of time".[1]

  [Castlebar.News ]
[Photo Galleries ]
[Upload your Photos ]
[Main Castlebar Bulletin Board ]
[Nostalgia Board ]
[Roots ]
[Go to Castlebar ]
[Photos from the West of Ireland ]


Post a Follow-Up




Optional Link URL: (http:// required)
Link Title:
Optional Image URL: (http:// required)

In submitting this post for publication I agree to the Terms and Conditions of the Disclaimer

[ Post Follow-Up ] [ Follow-Ups ] [ The BB Index ] [ Castlebar Nostalgia Board ] [ Disclaimer ] [NB Refresh for current version]