A road safety campaign targeting tourists will be launched on May 28th with a view to enhancing their awareness of road safety and enlightening them on the importance of complying with the rules of the road.

During the campaign, road safety leaflets will be put in cars hired by customers using Ireland West Airport knock through all car hire companies. The information leaflets will inform the customers of the dangers of driver fatigue and other road safety issues such as driving on the left hand side and picking a safe place to park when stopping to take a photograph.

Can you relate to arriving back from a holiday or after traveling abroad for work feeling tired and having to head into a journey home by car ?

New research released by the Road Safety Authority shows that over one in 10 drivers (14%) have admitted to nodding off or falling asleep while driving. The new findings re-enforces international research which suggests that driver fatigue could be a contributory factor in 1 in 5 driver deaths in Ireland. Therefore, this silent killer may have claimed more than 350 road deaths in the past 5 years.

Road Safety Officer Mr Noel Gibbons said  "Falling asleep at the wheel is something which could happen to any driver, of any age on any journey so we want   this campaign to ensure that more motorists are made aware of the tragic road accidents that fatigue can cause and are asking them to be well rested before taking to the road,"