Parents and teachers asked to pass on Santa's message before Black Friday.
This Friday is known as black Friday worldwide , but one big white bearded man is asking all his little and not so little followers to brighten up the day by wearing hi viz clothing and use lights on their bikes when out on the roads.
No less a figure than Santa Claus has thrown his considerable weight behind the campaign to make Ireland's roads safer.
All primary schools students in Co. Mayo and parents are asked to download a Christmas cards featuring the man himself taking due care and attention before setting on his epic annual voyage.
The card can be downloaded from http://www.roadsafetymayo.ie/media/Media,12308,en.pdf, or print off attached image
"Santa, make sure you have Rudolf's lights on and don't forget to fasten your seatbelt," one of Santa's helpers tells him. "Every year hundreds of children are injured or killed on our roads.
It is vitally important that we educate our young children of the potential dangers on our roads," said Noel Gibbons, Road Safety Officer of Mayo County Council, who co-ordinated the campaign withSant a Claus. "We would like to thank Santa for helping us to get this vital message out there."
Santa Claus said he was "delighted to help out - it's crucial that children take great care on the roads."
The cards can be sent on by the children to friends and family to spread the road safety message.
Traffic Fatalities up to 9am on the 24th November 2015
Pedestrians - 27
Drivers - 66
Passengers - 23
Motorcyclists - 19
Pedal Cyclists - 9
Pillion Passengers /Other - 9
Total Year To Date - 144