No less a figure than Santa Claus has thrown his considerable weight behind the campaign to make Ireland's roads safer.
All primary schools students in Co. Mayo are to receive Christmas cards featuring the man himself taking due care and attention before setting on his epic annual voyage.
"Santa, make sure you have Rudolf's lights on and don't forget to fasten your seatbelt," one of Santa's helpers tells him.
"Every year hundreds of children are injured or killed on our roads. It is vitally important that we educate our young children of the potential dangers on our roads," said Noel Gibbons, Road Safety Officer of Mayo County Council, who co-ordinated the campaign with Santa Claus.
"We would like to thank Santa for helping us to get this vital message out there."
Santa Claus said he was "delighted to help out - it's crucial that children take great care on the roads."
The cards can be sent on by the children to friends and family to spread the road safety message.